# Kitfinch

> Independent software guides for U.S. small service businesses (plumbers, HVAC companies, electricians, roofers, landscapers, salons, restaurants), organised by trade and by job to be done. Prices are shown only when verified on the vendor's own pricing page within the last 60 days; otherwise no price is shown. Every factual claim links to the vendor or government page it came from. No star ratings or user reviews are published.

Every editorial page has a plain-markdown twin: append `.md` to its URL (for example https://kitfinch.com/for/plumbers.md). Twins include the verification date, verified prices and the list of sources.

Written by Amine from KitFinch. 66 tools, 8 trades, 16 jobs to be done, 95 verified plan prices.

## Guides by trade
- [Plumbers](https://kitfinch.com/for/plumbers): Software and AI tools built for plumbing businesses
- [HVAC companies](https://kitfinch.com/for/hvac): Software and AI tools built for HVAC contractors
- [Electricians](https://kitfinch.com/for/electricians): Software and AI tools built for electrical contractors
- [Roofers](https://kitfinch.com/for/roofers): Software and AI tools built for roofing contractors
- [Landscapers](https://kitfinch.com/for/landscapers): Software and AI tools built for landscaping and lawn care companies
- [Dentists](https://kitfinch.com/for/dentists): Software and AI tools built for dental practices
- [Salons & spas](https://kitfinch.com/for/salons): Software and AI tools built for salons and spas
- [Restaurants](https://kitfinch.com/for/restaurants): Software and AI tools built for restaurants

## Categories
- [Scheduling & dispatch](https://kitfinch.com/tasks/scheduling-dispatch): Booking jobs, assigning crews, and routing trucks so the right tech is at the right address on time.
- [Estimates & quotes](https://kitfinch.com/tasks/estimates-quotes): Building and sending professional, itemized estimates that customers can approve and pay a deposit on from their phone.
- [Invoicing & payments](https://kitfinch.com/tasks/invoicing-payments): Turning finished jobs into invoices and collecting payment online, in the field, or on a recurring schedule.
- [CRM & customer records](https://kitfinch.com/tasks/crm): Keeping a history of every customer, property, and past job so anyone on the team can pick up the conversation.
- [Payroll](https://kitfinch.com/tasks/payroll): Paying a mixed crew of hourly, salaried, and seasonal workers, and filing the payroll taxes that come with it.
- [Accounting & bookkeeping](https://kitfinch.com/tasks/accounting-bookkeeping): Tracking income, expenses, and job costs, and keeping the books ready for tax time or a line of credit.
- [Phone & answering](https://kitfinch.com/tasks/phone-answering): Making sure every call gets picked up, whether that's a real receptionist, an AI voice agent, or a business phone line with call routing.
- [Reviews & marketing](https://kitfinch.com/tasks/reviews-marketing): Collecting online reviews automatically and running the local marketing that keeps the phone ringing.
- [Website](https://kitfinch.com/tasks/website): A fast, mobile-friendly website that turns local search traffic into booked jobs.
- [Field team management](https://kitfinch.com/tasks/field-team-management): Time tracking, GPS location, fuel cards, and communication tools for crews that spend the day away from the office.
- [Patient & client reminders](https://kitfinch.com/tasks/appointment-reminders): Automated texts, emails, and calls that confirm appointments, cut down no-shows, and bring patients back for recall or rebooking.
- [Online booking](https://kitfinch.com/tasks/online-booking): A booking widget or app that lets patients and clients pick their own appointment time on the practice or salon's website, without calling the front desk.
- [Point of sale](https://kitfinch.com/tasks/point-of-sale): Taking payment at the chair, the front desk, or the table, including tips, retail add-ons, and split checks.
- [Reservations & waitlist](https://kitfinch.com/tasks/reservations-waitlist): Managing table reservations, walk-in waitlists, and floor-plan seating so guests are sat and served without a chaotic host stand.
- [Online ordering](https://kitfinch.com/tasks/online-ordering): A branded ordering site or app, plus third-party delivery integrations, so guests can order pickup and delivery without a restaurant losing margin to marketplace commissions.
- [Staff scheduling](https://kitfinch.com/tasks/staff-scheduling): Building and publishing hourly shift schedules, tracking labor cost against sales, and letting staff swap shifts or clock in from their phone.

## Tools
- [7shifts](https://kitfinch.com/tools/7shifts): Shift scheduling, labor cost tracking, and team communication for restaurants ([pricing](https://kitfinch.com/tools/7shifts/pricing))
- [AT&T Business](https://kitfinch.com/tools/att-business): Business internet, wireless, and phone lines from a national carrier ([pricing](https://kitfinch.com/tools/att-business/pricing))
- [Aircall](https://kitfinch.com/tools/aircall): Cloud business phone system with call routing built for small teams ([pricing](https://kitfinch.com/tools/aircall/pricing))
- [Answering Service Care](https://kitfinch.com/tools/answering-service-care): Live 24/7 answering service for small and medical businesses ([pricing](https://kitfinch.com/tools/answering-service-care/pricing))
- [BILL](https://kitfinch.com/tools/bill): Accounts payable, receivable, and spend management for small businesses ([pricing](https://kitfinch.com/tools/bill/pricing))
- [Birdeye](https://kitfinch.com/tools/birdeye): Reputation management and customer experience platform for local businesses ([pricing](https://kitfinch.com/tools/birdeye/pricing))
- [Booksy](https://kitfinch.com/tools/booksy): Online appointment booking for beauty and wellness businesses ([pricing](https://kitfinch.com/tools/booksy/pricing))
- [Boulevard](https://kitfinch.com/tools/boulevard): Booking, payments, and marketing built for salons, spas, and med spas ([pricing](https://kitfinch.com/tools/boulevard/pricing))
- [Buildertrend](https://kitfinch.com/tools/buildertrend): Project management software for construction, roofing, and remodeling jobs ([pricing](https://kitfinch.com/tools/buildertrend/pricing))
- [CallHippo](https://kitfinch.com/tools/callhippo): Cloud calling and virtual phone numbers for small sales and support teams ([pricing](https://kitfinch.com/tools/callhippo/pricing))
- [ChowNow](https://kitfinch.com/tools/chownow): Commission-free branded online ordering for restaurants ([pricing](https://kitfinch.com/tools/chownow/pricing))
- [Close](https://kitfinch.com/tools/close): CRM built for small sales teams that call and text leads directly ([pricing](https://kitfinch.com/tools/close/pricing))
- [Coast](https://kitfinch.com/tools/coast): Fuel and expense cards built for field service fleets ([pricing](https://kitfinch.com/tools/coast/pricing))
- [Connecteam](https://kitfinch.com/tools/connecteam): Time tracking, scheduling, and team chat for crews without desks ([pricing](https://kitfinch.com/tools/connecteam/pricing))
- [Curve Dental](https://kitfinch.com/tools/curve-dental): AI-powered cloud practice management for dental practices ([pricing](https://kitfinch.com/tools/curve-dental/pricing))
- [Dentrix Ascend](https://kitfinch.com/tools/dentrix-ascend): Cloud-based dental practice management ([pricing](https://kitfinch.com/tools/dentrix-ascend/pricing))
- [Deputy](https://kitfinch.com/tools/deputy): Employee scheduling, time tracking, and payroll add-ons ([pricing](https://kitfinch.com/tools/deputy/pricing))
- [Dext](https://kitfinch.com/tools/dext): Receipt and expense capture that feeds straight into your books ([pricing](https://kitfinch.com/tools/dext/pricing))
- [FieldPulse](https://kitfinch.com/tools/fieldpulse): Seat-based field service management for growing trade businesses ([pricing](https://kitfinch.com/tools/fieldpulse/pricing))
- [FreshBooks](https://kitfinch.com/tools/freshbooks): Cloud accounting and invoicing for freelancers and small businesses ([pricing](https://kitfinch.com/tools/freshbooks/pricing))
- [Fresha](https://kitfinch.com/tools/fresha): Booking and payments platform for salons and spas, no longer free ([pricing](https://kitfinch.com/tools/fresha/pricing))
- [GlossGenius](https://kitfinch.com/tools/glossgenius): Simple booking, POS, and payments built for independent beauty pros ([pricing](https://kitfinch.com/tools/glossgenius/pricing))
- [GoHighLevel](https://kitfinch.com/tools/gohighlevel): All-in-one marketing, CRM, and review automation platform ([pricing](https://kitfinch.com/tools/gohighlevel/pricing))
- [Gusto](https://kitfinch.com/tools/gusto): Payroll, benefits, and HR for small businesses ([pricing](https://kitfinch.com/tools/gusto/pricing))
- [Homebase](https://kitfinch.com/tools/homebase): Team scheduling, time tracking, and payroll for hourly teams ([pricing](https://kitfinch.com/tools/homebase/pricing))
- [Housecall Pro](https://kitfinch.com/tools/housecall-pro): All-in-one scheduling, quoting, and invoicing for home service crews ([pricing](https://kitfinch.com/tools/housecall-pro/pricing))
- [Jobber](https://kitfinch.com/tools/jobber): Scheduling, quoting, and invoicing built for home service teams ([pricing](https://kitfinch.com/tools/jobber/pricing))
- [Melio](https://kitfinch.com/tools/melio): Free ACH bill pay and vendor payments for small businesses ([pricing](https://kitfinch.com/tools/melio/pricing))
- [Mindbody](https://kitfinch.com/tools/mindbody): Booking and business management for spas, salons, and fitness studios ([pricing](https://kitfinch.com/tools/mindbody/pricing))
- [Motive](https://kitfinch.com/tools/motive): ELD, dash cams, and fleet telematics for commercial vehicles ([pricing](https://kitfinch.com/tools/motive/pricing))
- [NexHealth](https://kitfinch.com/tools/nexhealth): Patient experience platform for scheduling, communications, and payments ([pricing](https://kitfinch.com/tools/nexhealth/pricing))
- [Nextiva](https://kitfinch.com/tools/nextiva): Business phone, video, and customer engagement platform ([pricing](https://kitfinch.com/tools/nextiva/pricing))
- [NiceJob](https://kitfinch.com/tools/nicejob): Automated review requests and referral marketing for home service businesses ([pricing](https://kitfinch.com/tools/nicejob/pricing))
- [OpenTable](https://kitfinch.com/tools/opentable): Reservations, waitlist, and diner-discovery network for restaurants ([pricing](https://kitfinch.com/tools/opentable/pricing))
- [Owner.com](https://kitfinch.com/tools/owner-com): Restaurant website, online ordering, and marketing in one flat-rate plan ([pricing](https://kitfinch.com/tools/owner-com/pricing))
- [PandaDoc](https://kitfinch.com/tools/pandadoc): Proposal, quote, and e-signature software for closing jobs faster ([pricing](https://kitfinch.com/tools/pandadoc/pricing))
- [Paylocity](https://kitfinch.com/tools/paylocity): Payroll and HR platform for growing small and mid-sized businesses ([pricing](https://kitfinch.com/tools/paylocity/pricing))
- [Podium](https://kitfinch.com/tools/podium): Text-based review and customer communication platform for local businesses ([pricing](https://kitfinch.com/tools/podium/pricing))
- [QuickBooks Online](https://kitfinch.com/tools/quickbooks-online): The standard small business accounting software, with trades-friendly integrations ([pricing](https://kitfinch.com/tools/quickbooks-online/pricing))
- [Quo (formerly OpenPhone)](https://kitfinch.com/tools/quo): Simple business phone numbers with shared inboxes for small teams ([pricing](https://kitfinch.com/tools/quo/pricing))
- [RUN Powered by ADP](https://kitfinch.com/tools/run-adp): Small business payroll and HR from a major national payroll provider ([pricing](https://kitfinch.com/tools/run-adp/pricing))
- [RingCentral](https://kitfinch.com/tools/ringcentral): Unified communications platform with phone, video, and messaging ([pricing](https://kitfinch.com/tools/ringcentral/pricing))
- [Rippling](https://kitfinch.com/tools/rippling): Payroll, HR, and IT management in one modular platform ([pricing](https://kitfinch.com/tools/rippling/pricing))
- [Salesflare](https://kitfinch.com/tools/salesflare): Lightweight CRM that fills itself in from email and calendar activity ([pricing](https://kitfinch.com/tools/salesflare/pricing))
- [Samsara](https://kitfinch.com/tools/samsara): Fleet GPS tracking, dash cams, and telematics ([pricing](https://kitfinch.com/tools/samsara/pricing))
- [ServiceM8](https://kitfinch.com/tools/servicem8): Lightweight job management app for small trades teams ([pricing](https://kitfinch.com/tools/servicem8/pricing))
- [ServiceTitan](https://kitfinch.com/tools/servicetitan): Enterprise-grade operating system for larger HVAC, plumbing, and electrical shops ([pricing](https://kitfinch.com/tools/servicetitan/pricing))
- [Sling](https://kitfinch.com/tools/sling): Employee scheduling and workforce management for teams of any size ([pricing](https://kitfinch.com/tools/sling/pricing))
- [Smith.ai](https://kitfinch.com/tools/smith-ai): Live virtual receptionists and AI voice agents that answer for your business ([pricing](https://kitfinch.com/tools/smith-ai/pricing))
- [SpotOn](https://kitfinch.com/tools/spoton): Restaurant POS and payments with usage-based software pricing ([pricing](https://kitfinch.com/tools/spoton/pricing))
- [Square](https://kitfinch.com/tools/square): Point of sale and payment processing for restaurants, retail, and services ([pricing](https://kitfinch.com/tools/square/pricing))
- [Square Invoices](https://kitfinch.com/tools/square-invoices): Simple invoicing and online payments from Square ([pricing](https://kitfinch.com/tools/square-invoices/pricing))
- [Squarespace](https://kitfinch.com/tools/squarespace): Design-forward website builder with built-in scheduling and email tools ([pricing](https://kitfinch.com/tools/squarespace/pricing))
- [Thumbtack Pro](https://kitfinch.com/tools/thumbtack-pro): Local lead generation marketplace for home service professionals ([pricing](https://kitfinch.com/tools/thumbtack-pro/pricing))
- [Time Doctor](https://kitfinch.com/tools/time-doctor): Time tracking and productivity reporting for distributed and field teams ([pricing](https://kitfinch.com/tools/time-doctor/pricing))
- [Toast](https://kitfinch.com/tools/toast): Restaurant point-of-sale platform with online ordering and staff tools ([pricing](https://kitfinch.com/tools/toast/pricing))
- [TouchBistro](https://kitfinch.com/tools/touchbistro): iPad-based restaurant POS with reservations and online ordering add-ons ([pricing](https://kitfinch.com/tools/touchbistro/pricing))
- [Tradify](https://kitfinch.com/tools/tradify): Job management, quoting, and invoicing for trade businesses ([pricing](https://kitfinch.com/tools/tradify/pricing))
- [Unbounce](https://kitfinch.com/tools/unbounce): Landing page builder for local service marketing campaigns ([pricing](https://kitfinch.com/tools/unbounce/pricing))
- [Vagaro](https://kitfinch.com/tools/vagaro): Booking, POS, and marketing for salons, spas, and fitness studios ([pricing](https://kitfinch.com/tools/vagaro/pricing))
- [Weave](https://kitfinch.com/tools/weave): AI phone, reminders, and reviews platform for dental and medical practices ([pricing](https://kitfinch.com/tools/weave/pricing))
- [Webflow](https://kitfinch.com/tools/webflow): Visual website builder for a fast, custom-designed business site ([pricing](https://kitfinch.com/tools/webflow/pricing))
- [When I Work](https://kitfinch.com/tools/wheniwork): Employee scheduling, time tracking, and team messaging ([pricing](https://kitfinch.com/tools/wheniwork/pricing))
- [Wix](https://kitfinch.com/tools/wix): Drag-and-drop website builder for small business owners ([pricing](https://kitfinch.com/tools/wix/pricing))
- [Xero](https://kitfinch.com/tools/xero): Cloud accounting software with unlimited users on every plan ([pricing](https://kitfinch.com/tools/xero/pricing))
- [mHelpDesk](https://kitfinch.com/tools/mhelpdesk): Field service scheduling and invoicing for small service businesses ([pricing](https://kitfinch.com/tools/mhelpdesk/pricing))

## Comparisons
- [7shifts vs Toast](https://kitfinch.com/compare/7shifts-vs-toast)
- [Aircall vs Nextiva](https://kitfinch.com/compare/aircall-vs-nextiva)
- [Aircall vs RingCentral](https://kitfinch.com/compare/aircall-vs-ringcentral)
- [Aircall vs Smith.ai](https://kitfinch.com/compare/aircall-vs-smith-ai)
- [BILL vs QuickBooks Online](https://kitfinch.com/compare/bill-vs-quickbooks-online)
- [BILL vs Xero](https://kitfinch.com/compare/bill-vs-xero)
- [Birdeye vs Podium](https://kitfinch.com/compare/birdeye-vs-podium)
- [Boulevard vs Fresha](https://kitfinch.com/compare/boulevard-vs-fresha)
- [Boulevard vs GlossGenius](https://kitfinch.com/compare/boulevard-vs-glossgenius)
- [Boulevard vs Mindbody](https://kitfinch.com/compare/boulevard-vs-mindbody)
- [ChowNow vs Owner.com](https://kitfinch.com/compare/chownow-vs-owner-com)
- [ChowNow vs Toast](https://kitfinch.com/compare/chownow-vs-toast)
- [Coast vs Connecteam](https://kitfinch.com/compare/coast-vs-connecteam)
- [Coast vs FieldPulse](https://kitfinch.com/compare/coast-vs-fieldpulse)
- [Connecteam vs FieldPulse](https://kitfinch.com/compare/connecteam-vs-fieldpulse)
- [Curve Dental vs Dentrix Ascend](https://kitfinch.com/compare/curve-dental-vs-dentrix-ascend)
- [Curve Dental vs NexHealth](https://kitfinch.com/compare/curve-dental-vs-nexhealth)
- [Curve Dental vs Weave](https://kitfinch.com/compare/curve-dental-vs-weave)
- [Dentrix Ascend vs NexHealth](https://kitfinch.com/compare/dentrix-ascend-vs-nexhealth)
- [Fresha vs GlossGenius](https://kitfinch.com/compare/fresha-vs-glossgenius)
- [Fresha vs Mindbody](https://kitfinch.com/compare/fresha-vs-mindbody)
- [Fresha vs Vagaro](https://kitfinch.com/compare/fresha-vs-vagaro)
- [GlossGenius vs Mindbody](https://kitfinch.com/compare/glossgenius-vs-mindbody)
- [GlossGenius vs Vagaro](https://kitfinch.com/compare/glossgenius-vs-vagaro)
- [GoHighLevel vs NiceJob](https://kitfinch.com/compare/gohighlevel-vs-nicejob)
- [GoHighLevel vs Podium](https://kitfinch.com/compare/gohighlevel-vs-podium)
- [Gusto vs Paylocity](https://kitfinch.com/compare/gusto-vs-paylocity)
- [Gusto vs Rippling](https://kitfinch.com/compare/gusto-vs-rippling)
- [Gusto vs RUN Powered by ADP](https://kitfinch.com/compare/gusto-vs-run-adp)
- [Housecall Pro vs Jobber](https://kitfinch.com/compare/housecall-pro-vs-jobber)
- [Housecall Pro vs PandaDoc](https://kitfinch.com/compare/housecall-pro-vs-pandadoc)
- [Housecall Pro vs ServiceTitan](https://kitfinch.com/compare/housecall-pro-vs-servicetitan)
- [Jobber vs PandaDoc](https://kitfinch.com/compare/jobber-vs-pandadoc)
- [Jobber vs ServiceTitan](https://kitfinch.com/compare/jobber-vs-servicetitan)
- [Mindbody vs Vagaro](https://kitfinch.com/compare/mindbody-vs-vagaro)
- [NexHealth vs Weave](https://kitfinch.com/compare/nexhealth-vs-weave)
- [Nextiva vs RingCentral](https://kitfinch.com/compare/nextiva-vs-ringcentral)
- [Nextiva vs Smith.ai](https://kitfinch.com/compare/nextiva-vs-smith-ai)
- [NiceJob vs Podium](https://kitfinch.com/compare/nicejob-vs-podium)
- [OpenTable vs TouchBistro](https://kitfinch.com/compare/opentable-vs-touchbistro)
- [Owner.com vs Toast](https://kitfinch.com/compare/owner-com-vs-toast)
- [Paylocity vs Rippling](https://kitfinch.com/compare/paylocity-vs-rippling)
- [Paylocity vs RUN Powered by ADP](https://kitfinch.com/compare/paylocity-vs-run-adp)
- [QuickBooks Online vs Xero](https://kitfinch.com/compare/quickbooks-online-vs-xero)
- [SpotOn vs Toast](https://kitfinch.com/compare/spoton-vs-toast)
- [SpotOn vs TouchBistro](https://kitfinch.com/compare/spoton-vs-touchbistro)
- [Squarespace vs Webflow](https://kitfinch.com/compare/squarespace-vs-webflow)
- [Squarespace vs Wix](https://kitfinch.com/compare/squarespace-vs-wix)
- [Toast vs TouchBistro](https://kitfinch.com/compare/toast-vs-touchbistro)
- [Unbounce vs Webflow](https://kitfinch.com/compare/unbounce-vs-webflow)
- [Unbounce vs Wix](https://kitfinch.com/compare/unbounce-vs-wix)
- [Webflow vs Wix](https://kitfinch.com/compare/webflow-vs-wix)

## Alternatives
- [Best Aircall Alternatives for Small Teams](https://kitfinch.com/tools/aircall/alternatives): Compare Nextiva, RingCentral, Quo, CallHippo, and Smith.ai as Aircall alternatives, with what each does better and what a switching team gives up.
- [Best Birdeye Alternatives](https://kitfinch.com/tools/birdeye/alternatives): Compare Birdeye alternatives - Podium, GoHighLevel, NiceJob, and Thumbtack Pro - for review management at a local service business.
- [Best Buildertrend Alternatives for Contractors](https://kitfinch.com/tools/buildertrend/alternatives): Buildertrend alternatives compared: Jobber, Housecall Pro, ServiceTitan, Tradify and ServiceM8, with who each one fits and what you give up.
- [Best Connecteam Alternatives](https://kitfinch.com/tools/connecteam/alternatives): Compare Connecteam to FieldPulse, Coast, Time Doctor, and Buildertrend to find the right fit for scheduling, monitoring, and job costing.
- [Best GoHighLevel Alternatives for SMBs](https://kitfinch.com/tools/gohighlevel/alternatives): GoHighLevel alternatives for small business owners: Podium, NiceJob, Birdeye, Close and Salesflare, with who each one actually fits.
- [Best Gusto Alternatives](https://kitfinch.com/tools/gusto/alternatives): Compare Rippling, RUN Powered by ADP, Paylocity, and Homebase as Gusto alternatives for payroll, with what each gives up.
- [Best Housecall Pro Alternatives](https://kitfinch.com/tools/housecall-pro/alternatives): Compare Jobber, ServiceTitan, ServiceM8, FieldPulse, and Buildertrend as Housecall Pro alternatives, with what each gives up.
- [Best Jobber Alternatives for Home Service Businesses](https://kitfinch.com/tools/jobber/alternatives): Jobber alternatives for home service businesses: Housecall Pro, ServiceTitan, ServiceM8 and Buildertrend, with who each one fits and how to switch.
- [Mindbody Alternatives for Salons and Studios](https://kitfinch.com/tools/mindbody/alternatives): Compare Boulevard, Vagaro, GlossGenius and Fresha as Mindbody alternatives for salons, spas and studios, with what each does better and switch triggers.
- [Best Nextiva Alternatives](https://kitfinch.com/tools/nextiva/alternatives): Compare Aircall, RingCentral, Quo, CallHippo, and Smith.ai as Nextiva alternatives for phone answering, with what each gives up.
- [Best OpenTable Alternatives for Restaurants](https://kitfinch.com/tools/opentable/alternatives): OpenTable alternatives for restaurants: TouchBistro, Toast, SpotOn and ChowNow compared, with who each one actually fits and what you give up.
- [Best PandaDoc Alternatives for Small Business](https://kitfinch.com/tools/pandadoc/alternatives): PandaDoc alternatives for small business quoting: Housecall Pro, Jobber, and Close, with what each one does better and what a service business gives up.
- [Best Podium Alternatives](https://kitfinch.com/tools/podium/alternatives): Compare Podium alternatives for review generation, texting, and reputation management, with what each one does better and what you give up.
- [Best QuickBooks Online Alternatives](https://kitfinch.com/tools/quickbooks-online/alternatives): Compare QuickBooks Online alternatives for small service businesses, including Xero, BILL, and Dext, with what each does better and what you give up.
- [Best RingCentral Alternatives for Small Business](https://kitfinch.com/tools/ringcentral/alternatives): RingCentral alternatives for small business phone answering: Smith.ai, Aircall, Nextiva, CallHippo and Answering Service Care, with who each one fits.
- [Best Rippling Alternatives](https://kitfinch.com/tools/rippling/alternatives): Compare Gusto, RUN Powered by ADP, and Paylocity as Rippling alternatives for payroll, with what each gives up.
- [Best ServiceTitan Alternatives](https://kitfinch.com/tools/servicetitan/alternatives): Compare five ServiceTitan alternatives for trades businesses, from solo-operator apps to construction project management, with real vendor facts.
- [Best Squarespace Alternatives for Small Business](https://kitfinch.com/tools/squarespace/alternatives): Squarespace alternatives for small business owners: Webflow, Wix and Unbounce, with what each does better and who should switch.
- [Best Toast POS Alternatives for Restaurants](https://kitfinch.com/tools/toast/alternatives): Toast POS alternatives compared: Square, SpotOn, TouchBistro, Owner.com and ChowNow, with who each one actually fits and what you give up.
- [Best Webflow Alternatives for Small Business](https://kitfinch.com/tools/webflow/alternatives): Webflow alternatives for small business owners: Squarespace, Wix and Unbounce, with what each does better and who should stick with Webflow instead.
- [Best Wix Alternatives for Small Business](https://kitfinch.com/tools/wix/alternatives): Wix alternatives for small business websites: Webflow, Squarespace and Unbounce compared, with who each one actually fits best.
- [The Best Xero Alternatives for Small Business Owners](https://kitfinch.com/tools/xero/alternatives): Compare QuickBooks Online, BILL, and Dext as alternatives to Xero for small service businesses, with what each does better and what you give up.

## Guides
- [Selling your trade business](https://kitfinch.com/guides/sell-your-business): How buyers value a small service business (SDE multiples, recurring contracts, owner dependence), how to prepare the sale, and the trade-offs between a direct sale, a broker and a marketplace.
- [How Payroll Software Works](https://kitfinch.com/guides/how-payroll-software-works): How payroll software calculates pay, withholds and files taxes, and runs direct deposit, plus when a small business needs it over doing payroll by hand.
- [How to Choose Software for a Service Business](https://kitfinch.com/guides/how-to-choose-software-for-a-service-business): How to choose software for a 1-20 person service business: which jobs to solve first, one system vs several, and criteria that matter more than features.
- [How to Price Cleaning Jobs](https://kitfinch.com/guides/how-to-price-cleaning-jobs): How to price cleaning jobs: build a fully-loaded hourly rate, add supplies and overhead, then decide when to quote hourly, flat-rate or per square foot.
- [How to Price Electrical Jobs](https://kitfinch.com/guides/how-to-price-electrical-jobs): How to price electrical jobs: build a fully-loaded hourly rate, add materials and overhead, then decide when to quote hourly versus flat-rate.
- [How to Price Handyman Jobs](https://kitfinch.com/guides/how-to-price-handyman-jobs): How to price handyman jobs: build a fully-loaded hourly rate, add materials and overhead, then decide when to quote hourly versus flat-rate.
- [How to Price HVAC Jobs](https://kitfinch.com/guides/how-to-price-hvac-jobs): How to price HVAC jobs: calculate labor cost, overhead and margin, and decide when to charge hourly versus flat-rate for installs and service calls.
- [How to Price Landscaping Jobs](https://kitfinch.com/guides/how-to-price-landscaping-jobs): The formula for pricing landscaping jobs: labor cost, materials and equipment, overhead per billable hour and margin, plus hourly vs flat-rate billing.
- [How to Price Painting Jobs](https://kitfinch.com/guides/how-to-price-painting-jobs): How to price painting jobs: build a fully-loaded hourly rate, add materials and overhead, set your margin, and decide hourly vs flat-rate pricing.
- [How to Price Plumbing Jobs](https://kitfinch.com/guides/how-to-price-plumbing-jobs): The formula for pricing plumbing jobs: fully-loaded labor cost, materials, overhead per billable hour and margin, plus when to charge hourly vs flat rate.
- [How to Price Roofing Jobs: A Step-by-Step Method](https://kitfinch.com/guides/how-to-price-roofing-jobs): How to price roofing jobs: build a per-square rate from labor cost, materials, overhead and margin, and decide when to bid hourly instead.
- [What Is a POS System?](https://kitfinch.com/guides/what-is-a-pos-system): What a point-of-sale (POS) system does beyond taking payments: order entry, inventory, reporting, and which type fits a small restaurant or shop.
- [What Is an AI Receptionist?](https://kitfinch.com/guides/what-is-an-ai-receptionist): What an AI receptionist actually does, how it differs from a human answering service, and how a small service business decides whether it needs one.
- [What Is CRM Software?](https://kitfinch.com/guides/what-is-crm-software): What CRM software is, what it actually does for a small service business, how it differs from field service software, and how to tell if you need one.
- [What Is Field Service Management Software?](https://kitfinch.com/guides/what-is-field-service-management-software): What field service management software does for plumbers, HVAC and electricians: scheduling, dispatch, quoting, and how to tell if you need it.

## Open data
- [Verified price index](https://kitfinch.com/data): every verified plan price as [CSV](https://kitfinch.com/data/prices.csv) or [JSON](https://kitfinch.com/data/prices.json), CC BY 4.0

## About
- [Methodology](https://kitfinch.com/methodology): how picks are made and prices verified
- [Advertiser disclosure](https://kitfinch.com/advertiser-disclosure)
- [Full data reference](https://kitfinch.com/llms-full.txt): every trade, job, tool and verified price in plain text

## MCP server for AI agents
Kitfinch runs a read-only Model Context Protocol server at https://kitfinch.com/mcp (HTTP transport, JSON-RPC 2.0: POST for requests, GET/DELETE for session management). Connect any MCP client to that URL to query the catalog live instead of scraping pages.
It exposes 3 tools, all read-only (no writes, no side effects):
- `recommend_kit(job, teamSize?)`: the recommended tool for each job-to-be-done for a given trade, with verified entry prices and an estimated monthly total.
- `get_pricing(tool)`: every plan Kitfinch tracks for one tool, with an amount only when it has a source URL and a recent verification date.
- `compare(a, b)`: two tools side by side, their shared jobs-to-be-done, and a link to the comparison page.
Every price returned carries its source URL and verification date; amounts are omitted rather than guessed when unverified.