# Boulevard: Salon and Spa Software Review > Boulevard is a client-experience platform built specifically for appointment-based beauty and wellness businesses. It combines online booking, a client-facing app, integrated payments and marketing automation, with reporting aimed at multi-location salon and spa groups rather than solo operators. Source: https://kitfinch.com/tools/boulevard Author: Amine from KitFinch Last checked: 2026-09-26 ## In short Boulevard is a client-experience platform built for appointment-based beauty and wellness businesses, bundling online booking, integrated payments, marketing and multi-location reporting into one system. It fits an established, multi-chair salon, spa or med spa group more than a solo operator, in part because several features scale in complexity and cost by location. Its main limit is that headline subscription pricing is not published, so budgeting across multiple locations requires a direct conversation with sales. ### Key features for service businesses Boulevard organizes its product around client experience, payments and clinical documentation, with plan names that scale mainly by number of bookable staff rather than by feature set alone. | Feature | What it does | Plan level | |---|---|---| | Self-booking and AI receptionist | Lets clients book online and adds an AI receptionist that answers calls, helps clients book and captures leads | All plans | | Forms and charting | Digital intake forms and clinical charting, plus ePrescribe for medical practitioners | Prestige and above | | Payments and buy-now-pay-later | Integrated payment processing with an option for clients to pay over time while the business is paid upfront | All plans | | Memberships and packages | Recurring-revenue memberships and service packages | All plans | | Bookable staff capacity | Essentials caps bookable providers; Premier and above allow unlimited professionals | Essentials, Premier, Prestige, Enterprise | | Custom APIs and integrations | Enterprise-grade integrations and API access for larger operations | Enterprise | ### Who it's for Boulevard fits an established, multi-chair salon, spa or med spa group that wants a polished client-facing booking app, integrated payments and multi-location reporting, including practices that need clinical intake forms or prescription management for medical treatments. Groups scaling past a handful of providers also gain from the unlimited-professional capacity on Boulevard's higher plans rather than paying per added chair. ### Who should skip it A solo provider or small independent studio that wants the simplest possible setup is more likely to find [GlossGenius](/tools/glossgenius) a better fit than Boulevard, which is aimed more at established multi-chair operations. A business outside beauty and wellness, such as a fitness studio with class-based scheduling, should also look elsewhere, since Boulevard's forms, charting and ePrescribe tools are built around beauty and medical-aesthetic visits rather than group fitness sessions. ### How it handles booking and the client experience Boulevard's client experience centers on self-booking plus an AI receptionist that can answer calls, help a client book and capture a lead outside business hours, rather than routing every after-hours call to voicemail. Detailed client profiles sit behind the booking flow so staff can see service and product history before an appointment starts. ### How it handles payments and clinical documentation Payments in Boulevard are integrated rather than bolted on, with a buy-now-pay-later option that lets a client spread out payment for a higher-ticket service while the business collects the full amount upfront. For medical and med-spa practices, digital intake forms, clinical charting and ePrescribe cover documentation and prescribing needs that a general booking tool does not attempt to handle. ### Integrations Boulevard's published integrations include two-way calendar sync with Google Calendar and Apple Calendar, direct booking from a Facebook or Instagram business page and from a Google Business Profile, and a QuickBooks Online integration that syncs daily sales and payment settlement data. It also connects to Shopify for syncing products and gift cards, Okta for single sign-on, and Zapier for broader workflow automation. Enterprise plans are specifically called out for deeper, custom integration work alongside dedicated implementation support. Reporting and memberships tools are built to support multi-location groups rather than a single storefront, which is the audience Boulevard's own marketing targets. Multi-location groups in particular should ask how reporting rolls up across locations under one account, since that consolidated view, not any single booking feature, is usually the reason a group outgrows a single-location tool and moves to Boulevard. ### Alternatives - **[Vagaro](/tools/vagaro)** if you want booking, point-of-sale and marketing bundled with a consumer marketplace app at a single-location scale. See [Vagaro vs. Fresha](/compare/fresha-vs-vagaro) and [GlossGenius vs. Vagaro](/compare/glossgenius-vs-vagaro) for how it compares with lighter tools. - **[Mindbody](/tools/mindbody)** if consumer discovery through a large wellness and fitness marketplace matters more than Boulevard's clinical and multi-location features; see [Mindbody vs. Vagaro](/compare/mindbody-vs-vagaro) for a related comparison. - **[GlossGenius](/tools/glossgenius)** if you're a solo provider or small studio that wants the simplest setup rather than multi-location reporting. - Choose Boulevard over all three if you run an established multi-chair salon or med spa group that needs clinical intake forms and per-location reporting. ### How we reviewed it This review draws on Boulevard's features page, pricing page and homepage for product and plan claims, plus our catalog data for pros, cons and category fit. We did not access a published breakdown of every add-on's per-location cost; verified prices, where available, appear in the pricing table on this page rather than in the body text. ## Frequently asked questions ### What is the Boulevard app? Boulevard is booking, payments and marketing software for salons, spas and med spas, paired with a client-facing app clients use to book, manage appointments and pay. It's built specifically for appointment-based beauty and wellness businesses rather than as general-purpose scheduling software. ### Who uses Boulevard? Boulevard is aimed more at established, multi-chair salons and med spa groups than solo operators, given its focus on multi-location reporting and a more polished client experience app. Independent providers with simpler needs more commonly use lighter tools like GlossGenius instead. ### What are people saying about the Boulevard booking system? Feedback commonly highlights Boulevard's client experience app and its multi-location reporting as strengths for established salon and spa groups. The most common friction point is that headline subscription pricing isn't published, and some add-on features like client document storage are billed separately per location. ### What payment options does Boulevard support? Boulevard bundles integrated payment processing with a buy-now-pay-later option that lets clients pay for services over time while the business is paid upfront. Confirm processing rates and buy-now-pay-later eligibility directly with Boulevard, since these are account-specific rather than published as flat figures. ### Is Boulevard only for salons? Boulevard is built for the broader appointment-based beauty and wellness category, which includes salons, spas and med spas, including practices that need clinical intake forms and prescription management for medical treatments. It is less suited to fitness studios or businesses outside beauty and wellness services. ### How does Boulevard compare with Vagaro? Boulevard targets established, multi-location salon and med spa groups with deeper reporting and a more polished client app. Vagaro serves a broader range of business sizes, including single-location salons and fitness studios, and adds a consumer marketplace app for client discovery that Boulevard does not offer in the same way. ## Sources - https://www.joinblvd.com/features - https://www.joinblvd.com/pricing - https://www.joinblvd.com/ - https://www.joinblvd.com/integrations Cite as: Amine from KitFinch, "Boulevard: Salon and Spa Software Review", Kitfinch, https://kitfinch.com/tools/boulevard