ServiceTitan

Enterprise-grade operating system for larger HVAC, plumbing, and electrical shops

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Overview

ServiceTitan is the operating system many larger residential trades companies grow into: dispatch, call booking, marketing attribution, inventory and financing are all built in. It is priced and configured per business rather than sold off a public price list, and onboarding typically runs through a sales team. Smaller shops usually outgrow simpler tools before it makes sense.

What we like

Deep reporting on marketing spend and technician performance
Built-in financing and membership/maintenance-agreement tools
Scales to multi-location, multi-crew operations

Watch out for

No public pricing; requires a sales call and custom quote
Implementation and per-technician costs are steep for small shops

Where it fits in our kits

Trade	Job	Role
Plumbers	Scheduling & dispatch	Alternative
Plumbers	Invoicing & payments	Alternative
Plumbers	CRM & customer records	Alternative
HVAC companies	Scheduling & dispatch	Alternative
HVAC companies	Invoicing & payments	Alternative
HVAC companies	CRM & customer records	Alternative
Electricians	Scheduling & dispatch	Alternative
Electricians	Invoicing & payments	Alternative
Electricians	CRM & customer records	Alternative
Roofers	Scheduling & dispatch	Alternative
Roofers	Invoicing & payments	Alternative
Roofers	CRM & customer records	Alternative
Landscapers	Scheduling & dispatch	Alternative
Landscapers	Invoicing & payments	Alternative
Landscapers	CRM & customer records	Alternative

Compare ServiceTitan

Our full review

In short

ServiceTitan is the operating system many larger residential and commercial trades companies grow into, combining dispatch and route optimization, call booking, marketing attribution, inventory management and built-in financing on one platform. It has no public pricing; onboarding runs through a sales team that scopes implementation, technician count and modules before quoting a price. A small crew or single-location shop typically finds it more platform, and more sales-driven setup, than it needs.

Key features for larger trades operations

Feature	What it does	Source area
Dispatch board and route optimization	Gives a real-time view of technician assignments and job status across a multi-crew operation	Product
Call booking	Ties inbound calls directly to scheduling so a booking happens without a separate step	Product
Marketing attribution and campaign tracking	Shows which marketing channels and campaigns actually produce booked jobs and revenue	Marketing Pro
Reputation and review management	Consolidates reviews across many listing platforms and matches reviews to individual technicians	Marketing Pro
Inventory management	Tracks parts and materials across trucks and warehouses	Product
Customer financing and service agreements	Offers built-in financing at the point of sale and recurring service agreements for maintenance revenue	Product
Marketplace integrations	Connects accounting, payments, fleet, HR and payroll, and other systems through built and third-party apps	Marketplace

Who it's for

ServiceTitan fits a larger, established residential or commercial trades company, plumbing, HVAC, electrical, roofing or landscaping, that has outgrown a simpler scheduling and invoicing tool and needs multi-location dispatch, marketing attribution, inventory management and built-in financing under one platform.

Who should skip it

A small crew or single-location shop will find ServiceTitan more platform than it needs, with implementation and onboarding steeper than what a simpler tool requires at that scale. Housecall Pro or Jobber cover the core scheduling, quoting, invoicing and CRM needs of most small and mid-sized trades businesses without ServiceTitan's added complexity and sales-driven onboarding.

How it handles marketing and reviews

ServiceTitan's Marketing Pro ties campaign performance to actual booked jobs and revenue rather than clicks alone, letting an operator see which channels are driving real return before shifting spend. It automates email and direct mail campaigns targeted at customers likely to book again, such as those with an unsold estimate or an expiring membership, and tracks the results back to booked jobs. Its reputation feature consolidates reviews across a wide range of listing platforms into one place, matches individual reviews to the technician who did the job, and gives visibility into return on Google ad spend.

Integrations

ServiceTitan's marketplace organizes integrations into categories covering accounting and tax, payments and financing, HR and payroll, fleet and GPS, business intelligence, e-commerce, telecom, inventory and dispatch, among others. Alongside third-party apps, ServiceTitan builds its own add-on products, including Marketing Pro, Payments, Phones Pro, Pricebook Pro, Fleet Pro, Dispatch Pro and Sales Pro, that plug directly into the core platform rather than requiring a separate outside vendor.

How pricing is structured

ServiceTitan prices per technician rather than as a flat rate, across three tiered packages: an entry tier covering dispatching, scheduling, call booking, invoicing and pricebook management; a mid tier adding mobile estimates and payroll management; and a top tier adding advanced reporting, commission tracking and customizable memberships. None of the tiers show a public dollar figure; a business requests pricing for each tier and gets a number based on technician count and business size, and further add-ons are available as separate Pro Products layered on top of a base package.

Alternatives

Housecall Pro if you are a small to mid-sized crew that wants purpose-built trades tools with marketing and payroll add-ons, without ServiceTitan's scale and sales-driven onboarding. See Housecall Pro vs ServiceTitan for a full side-by-side.
Jobber if you want a strong customer self-serve portal and predictable per-user pricing instead of a custom enterprise quote. See Jobber vs ServiceTitan for how they compare.
See scheduling and dispatch software or CRM software for how ServiceTitan fits alongside other tasks in a larger trades operation.

How we reviewed it

We checked ServiceTitan's product page directly for its dispatch, call booking, inventory, financing and reporting features, its marketing page for campaign tracking and reputation management details, its marketplace page for integration categories and its own built-in add-on products, and its pricing page for how its tiered, per-technician pricing structure works. We did not confirm specific dollar figures, implementation timelines, or exact per-technician costs, since ServiceTitan quotes those per business through a sales process rather than publishing them.

Frequently asked questions

How much does ServiceTitan cost?

We haven't verified ServiceTitan's pricing on its own pricing page recently, so we don't show a number. Check the vendor's site for current prices.

What is ServiceTitan used for?

ServiceTitan covers scheduling & dispatch, invoicing & payments and CRM & customer records. Enterprise-grade operating system for larger HVAC, plumbing, and electrical shops

Is ServiceTitan worth it for a small trades business?

Usually not yet. ServiceTitan is built for larger, multi-location operations with the reporting depth, financing tools and marketing attribution to match. A small crew typically gets more value from Housecall Pro or Jobber first, and moves to ServiceTitan once it needs multi-location dispatch and deeper marketing spend tracking those tools do not offer.

Who competes with ServiceTitan?

Housecall Pro and Jobber are the platforms most often compared to ServiceTitan, though both are built for a smaller scale. ServiceTitan's more direct competitors are other enterprise-oriented field service platforms aimed at larger residential and commercial trades companies, rather than the simpler tools a single-crew business would consider first.

What exactly does ServiceTitan do?

ServiceTitan runs dispatch and scheduling with route optimization, call booking for inbound leads, marketing attribution tracking which channels generate jobs, inventory management for parts and materials, and built-in customer financing and service agreements for recurring revenue, all from one platform aimed at larger trades operations.

Is ServiceTitan or Housecall Pro the better fit?

Housecall Pro fits a small to mid-sized crew that wants purpose-built trades tools with marketing and payroll add-ons in one app. ServiceTitan fits a larger, multi-location operation that needs deeper marketing attribution, inventory management and built-in financing. Most businesses start with Housecall Pro or Jobber and move to ServiceTitan only once they outgrow them.

Is ServiceNow the same as ServiceTitan?

No, they are different products for different markets. ServiceNow is an enterprise IT service management and workflow platform used broadly across industries. ServiceTitan is a field service management platform built specifically for residential and commercial trades companies like HVAC, plumbing, electrical and roofing. The similar names are a common source of confusion.

What are the benefits of using ServiceTitan?

ServiceTitan's main benefits are depth: marketing attribution that shows which spend produces jobs, inventory tracking for parts and materials, and built-in financing and service agreements for recurring revenue, all built for a multi-location or multi-crew operation. These features matter most once a business has outgrown a simpler scheduling and invoicing tool.

Sources we checked

Every feature and policy on this page comes from these vendor or government pages, last checked Sep 26, 2026. See how we review.

servicetitan.com — servicetitan.com/product
servicetitan.com — servicetitan.com/marketing
marketplace.servicetitan.com — marketplace.servicetitan.com/
servicetitan.com — servicetitan.com/pricing

Cite this page

Amine from KitFinch. “ServiceTitan Review for Larger Trades Companies.” Kitfinch, updated Sep 26, 2026. https://kitfinch.com/tools/servicetitan

Plain-text version for AI assistants: /tools/servicetitan.md

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