GoHighLevel vs Housecall Pro
GoHighLevel
All-in-one marketing, CRM, and review automation platform
Kitfinch pick for 1 job across 6 trades.
From$97/mo
Starter (Agency)Last verified 48 days ago
Housecall Pro
All-in-one scheduling, quoting, and invoicing for home service crews
Kitfinch pick for 4 jobs across 6 trades.
From$59/mo
BasicLast verified 48 days ago
How they differ
| Feature | GoHighLevel | Housecall Pro |
|---|---|---|
| Entry price | $97/moStarter (Agency) | $59/moBasic |
| Free plan | Not stated | Not stated |
| Free trial | Not stated | Not stated |
| Scheduling & dispatch | — | |
| Estimates & quotes | — | |
| Invoicing & payments | — | |
| CRM & customer records | ||
| Reviews & marketing | — | |
| Suits | plumbers, HVAC companies, electricians, roofers, landscapers | plumbers, HVAC companies, electricians, roofers, landscapers |
Users on the horizontal axis. Entry plans only, from verified prices; yearly prices divided by 12; vendor minimums applied; a line stops where a plan's user cap is reached. Taxes and add-ons excluded.
GoHighLevel
Strengths
- Replaces several separate marketing and review tools with one subscription
- Built-in automation for review requests and follow-up texts
- Can also host a simple website or booking funnel
Drawbacks
- Steeper learning curve than single-purpose review or CRM tools
- Originally built for agencies, so some features go unused by a single business
Housecall Pro
Strengths
- Purpose-built for home service trades with ready-made job templates
- Combines dispatch, quoting, and payments in one mobile app
- Strong online booking widget for the company website
Drawbacks
- Add-ons like payroll and marketing raise the effective monthly cost
- Per-user pricing on higher tiers adds up for larger crews
Frequently asked questions
What do GoHighLevel and Housecall Pro have in common?
Both cover CRM & customer records.
Is GoHighLevel cheaper than Housecall Pro?
On entry plans for one user, GoHighLevel costs $97 a month and Housecall Pro $59 a month, so Housecall Pro is cheaper to start. The gap changes with team size and billing terms; see the chart above.