Unbounce vs Webflow
Unbounce
Landing page builder for local service marketing campaigns
From$22/mo
Starter (annual), billed annuallyLast verified 48 days ago
Webflow
Visual website builder for a fast, custom-designed business site
Kitfinch pick for 1 job across 5 trades.
From$15/mo
Basic (annual)Last verified 48 days ago
How they differ
| Feature | Unbounce | Webflow |
|---|---|---|
| Entry price | $22/moStarter (annual), billed annually | $15/moBasic (annual) |
| Free plan | Not stated | Not stated |
| Free trial | Not stated | Not stated |
| Website | ||
| Suits | plumbers, HVAC companies, electricians, roofers, landscapers | plumbers, HVAC companies, electricians, roofers, landscapers |
Users on the horizontal axis. Entry plans only, from verified prices; yearly prices divided by 12; vendor minimums applied; a line stops where a plan's user cap is reached. Taxes and add-ons excluded.
Unbounce
Strengths
- Purpose-built for high-converting ad campaign landing pages
- Built-in A/B testing to improve conversion rate over time
- Doesn't require touching or redesigning the main company website
Drawbacks
- Not a replacement for a full business website
- Best value when running paid ad campaigns that justify a dedicated landing page
Webflow
Strengths
- More design flexibility than typical small-business website builders
- Fast page performance compared to many template-based sites
- Strong SEO and CMS controls for content-heavy service pages
Drawbacks
- Steeper learning curve than simpler drag-and-drop builders
- Current plan pricing could not be confirmed on the live pricing page this session
Frequently asked questions
What do Unbounce and Webflow have in common?
Both cover website.
Is Unbounce cheaper than Webflow?
On entry plans for one user, Unbounce costs $22 a month and Webflow $15 a month, so Webflow is cheaper to start. The gap changes with team size and billing terms; see the chart above.