Booksy

In short

Booksy is online appointment booking software built for beauty and wellness businesses, salons, barbershops, nail studios, massage practices and spas, with built-in payment processing, marketing tools and an optional marketplace-driven Boost feature layered on top of a flat core monthly subscription. Its pricing structure charges the base subscription for one user and a separate add-on for each additional team member, plus a one-time share of a new client's first visit if that business opts into Boost.

Key features for salons and barbershops

Who it's for

Booksy fits a salon, barbershop, nail studio or spa owner who wants online booking, in-person payment processing and built-in marketing bundled into a flat monthly subscription, and who is open to paying extra for a marketplace marketing boost only when it actually books a new client rather than as a standing fee. It also fits a business willing to pay per additional team member for a team of any size, since the pricing scales with headcount rather than a flat team price.

Who should skip it

A larger multi-chair shop with many staff should run the per-team-member add-on cost against a competitor's flat team pricing before assuming Booksy is cheaper, since Booksy's structure adds a charge for every team member past the first rather than bundling a team size into one price. A business that does not want to share a portion of a new client's first visit with the platform should skip the optional Boost feature and rely on its own marketing instead, though the base subscription's included tools still apply either way.

How the marketplace fits in

Booksy operates as a two-sided marketplace: the consumer-facing app lets people search and book beauty and wellness appointments directly, while the business side (Booksy Biz) bundles online booking, payment processing and marketing into one platform. That two-sided structure is what makes the marketplace listing and the optional Boost feature meaningful: a business is not just buying scheduling software, it is also getting a placement inside an app consumers already use to search for a provider.

What it does well

Booksy bundles online booking, payments and marketing into one flat base subscription without gating those core tools behind a higher tier, so a single-operator business gets the same feature set as a larger shop for its base price. Its Boost feature ties its cost directly to results: a business only pays a share of a new client's first visit if Boost actually brought that client in, rather than paying a flat marketing fee regardless of outcome.

Limits to know

Each additional team member adds its own line item to the monthly bill, so a shop with several staff should calculate the full team cost rather than comparing only the base subscription price to a competitor's flat team rate. Boost's one-time fee on a new client's first visit is a real cost of using that specific feature, separate from payment processing fees the platform also charges on transactions.

What to check on pricing

Booksy publishes its per-user base subscription and its per-additional-team-member add-on directly on its pricing page, along with payment processing rates and the Boost fee structure. Verified figures appear in the pricing table on this page rather than in this text; run your shop's staff count and expected Boost usage through the published structure before comparing it to a flat-fee competitor.

Alternatives

• Fresha if you want a marketplace-driven booking platform and prefer to compare its current plan structure directly; see Fresha vs Vagaro for how a marketplace-model competitor compares against a subscription bundle.
• GlossGenius if you are a solo stylist or very small team and want simpler flat pricing without a per-team-member add-on structure; see GlossGenius vs Vagaro.
• Vagaro if you want a consumer marketplace app alongside booking, point-of-sale and marketing bundled for a single-location or multi-location salon.

How we reviewed it

This review is based on Booksy's own sites, opened directly during this session: the Booksy Biz homepage, its features page and its pricing page, plus the consumer-facing booksy.com homepage, which together describe the online booking, built-in payments, no-show protection, Boost marketing, team management, marketplace positioning and per-team-member pricing structure referenced above. Verified pricing figures appear separately in the pricing table on this page rather than in this text.