GoHighLevel vs ServiceTitan
GoHighLevel
All-in-one marketing, CRM, and review automation platform
Kitfinch pick for 1 job across 5 trades.
From$97/mo
Starter (Agency)Verified Sep 24, 2026
ServiceTitan
Enterprise-grade operating system for larger HVAC, plumbing, and electrical shops
How they differ
| Feature | GoHighLevel | ServiceTitan |
|---|---|---|
| Entry price | $97/moStarter (Agency) | Check price on vendor site |
| Free plan | Not stated | Not stated |
| Free trial | Not stated | Not stated |
| Scheduling & dispatch | — | |
| Invoicing & payments | — | |
| CRM & customer records | ||
| Reviews & marketing | — | |
| Suits | plumbers, HVAC companies, electricians, roofers, landscapers | plumbers, HVAC companies, electricians, roofers, landscapers |
We don't have a verified price for both GoHighLevel and ServiceTitan yet, so we can't chart the cost by team size. Check each vendor's pricing page.
GoHighLevel
Strengths
- Replaces several separate marketing and review tools with one subscription
- Built-in automation for review requests and follow-up texts
- Can also host a simple website or booking funnel
Drawbacks
- Steeper learning curve than single-purpose review or CRM tools
- Originally built for agencies, so some features go unused by a single business
ServiceTitan
Strengths
- Deep reporting on marketing spend and technician performance
- Built-in financing and membership/maintenance-agreement tools
- Scales to multi-location, multi-crew operations
Drawbacks
- No public pricing; requires a sales call and custom quote
- Implementation and per-technician costs are steep for small shops
Frequently asked questions
What do GoHighLevel and ServiceTitan have in common?
Both cover CRM & customer records.
Which is cheaper, GoHighLevel or ServiceTitan?
We can only answer that with prices verified on both vendors' pricing pages, and we don't have that for ServiceTitan right now. Check the vendor sites for current prices.